A $100 Billion Reason to Buy Google Stock

You may prefer to invest in an Exchange-Traded Fund rather than buying straight-out shares. If you are starting out in share trading, too much information can be confusing. Look for one that allows you to conduct your trades simply.

• Before investing in Google, you’ll want to research the company’s financials to better understand its performance, risks, competition, and prospects.
• Below, we summarize the most important facts about the company, explain how to buy Google stock, and give an overview of the best brokers to use.
• Usually, traders place stock orders over the phone or on the broker’s trading platform.
• Shares of Google’s parent company could make a good long-term investment, especially if profits continue rising at a rapid rate.

Where and how to buy Alphabet (GOOGL) shares? ›

• Even with a blue-chip stock like Google, you want to keep sporadically checking its performance.
• After weighing both the expected risks and rewards, decide whether you want to buy Google stock and make it a part of your investment portfolio.
• Determine the number of shares you wish to buy, place your order (either as a market or limit order), and regularly monitor your investment thereafter.
• The next year, it raised its payment by 5% to $0.21 per share each quarter.
• You can trade index funds and ETFs from your brokerage account like you do actual stocks.
• Alphabet’s Class A stocks (GOOGL) come with voting rights while the Class C stocks (GOOG) do not.

With a market valuation of $3.3 trillion, Alphabet is among the tech giants that have created immense value over the years. While GOOG stock has been in an uptrend, it’s likely that the positive momentum will sustain as Alphabet makes big investments for growth acceleration. Investors seeking greater exposure to Alphabet could consider the Vanguard Communication Services ETF (VOX -0.72%). The fund had a more than 22% weighting to Alphabet stock, making it a great way to invest passively in the tech titan and other communications services companies. In addition to paying dividends, the technology titan uses its excess free cash flow to repurchase shares. It authorized another $70 billion buyback program in early 2025.

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The investing information provided on this page is for educational purposes only. NerdWallet, Inc. does not offer advisory or brokerage services, nor does it recommend or advise investors to buy or sell particular stocks, securities or other investments. One of the easiest, and cheapest, ways to do so is through index funds and exchange-traded funds (ETFs) that seek to duplicate the performance of major market indexes, like the S&P 500.

Understanding Google as an Investment

Because nobody should dump all their wealth into a single company, you’ll first need to decide on how much (and how) you want to invest in Google. Ask yourself these questions to figure out your ideal initial investment. Copyright © 2025 FactSet Research Systems Inc.Copyright © 2025, American Bankers Association. CUSIP Database provided by FactSet Research Systems Inc. SEC fillings and other documents provided by Quartr.© 2025 TradingView, Inc. Investguiding is a website that shares useful knowledge and insights for everyone about finance, investing, insurance, wealth, loans, mortgages, and credit.

Monitoring Your Investment

If you want to get notifications regarding your new investment in Google, create a watchlist on WallStreetZen today. Now that you own some GOOGL stock, you’ll want to keep up with your new company. In the last year, insiders at GOOGL have sold more shares than they have bought. You can dig deeper into what analysts are forecasting on the Google stock forecast page. Management did not provide revenue or earnings guidance in its press release.

Google is the most popular search engine and one of the world’s most visited websites. Though Google started as a web search engine, the company has evolved into a global tech giant with numerous products and services. You can buy individual shares of Google at any online broker. However, keep in mind that how much to invest should be based on various factors. If you don’t already have a diversified portfolio and a solid emergency fund, for example, you may want to limit your investment in an individual stock like Google for now. The market can be fickle and subject to a lot of factors.

Analyst Says He’s Selling Alphabet (GOOGL) Amid AI Search Threats – ‘I’m Hearing Search Could Be Down 25%’ This Year

If you’re wondering how to snag some of that growth for your portfolio, here’s everything you need to know to buy Google stock. Always analyze the quarterly financial statements released by Google. You can acquire GOOGL as well as GOOG stock via multiple brokers, which we will overview later in this guide. One of the primary reasons eToro is our favorite brokerage is because of its social trading community.

Simply log into your broker’s trading platform and enter the ticker symbol and the number of shares or dollar amount you want to sell. As a publicly traded company, Google submits quarterly and annual filings, called Form 10-Q and Form 10-K, respectively, to the U.S. You can review those documents on Google’s investor relations site or by searching the SEC’s database.

These funds provide exposure to hundreds of investments in just a single share. As you might suspect, its additional voting rights mean GOOGL can trade at a bit of a premium over GOOG. Since the company’s first stock split in 2014, however, their prices have been pretty similar. That means you’ll ultimately be deciding whether you’d like to have a symbolic voice in Google’s corporate affairs or not. Alphabet’s stock price has been propelled higher by the company’s rapid growth. Over the last five years, shares of GOOGL have seen an average annual gain of nearly 18%, far outpacing the performance of the S&P 500.

It’s therefore not surprising that GOOG stock has surged higher by 71% in the last six months. Further, with an optimistic growth outlook, there are reasons to remain bullish. Coca-Cola has steadily grown its sales and profits, creating wealth for investors. Learn how to invest in Elon Musk’s space exploration company.

A stop loss order helps get you out of a stock that you decide isn’t worth holding onto if it drops below a certain price. Let’s say the Alphabet price plummets to your nominated stop loss price of US$1800. Your order executes and you are saved from any further losses. This sell order allows you to nominate a price at which you will sell shares. ETFs are a collection of assets such as bonds and shares, similar to mutual funds, that can function like individual shares on the market. No matter how much you decide to invest, it’s important to only spend as much on shares as you can afford to lose.

Even with a blue-chip stock like Google, you want to keep sporadically checking its performance. A solid method to gauge how your investment in Google measures up to the rest of the market is by comparing its performance to that of a benchmark index, such as the S&P 500. Additionally, you can keep an eye on its financials by checking the same annual and quarterly reports you used to conduct your preliminary research.

Since the company went public on August 19, 2004, Google has never paid a dividend to its shareholders. To help you navigate this information, you may turn to expert analyses, like those available on Morningstar and Forbes or even your brokerage platform. Note that there is also Class B Google stock that gets 10 votes per share. These shares are held almost exclusively by Google’s founders, Larry Page and Sergey Brin, and ex-CEO Eric Schmidt, giving them control over the company.

Or you can place a limit order and set a specific price to buy and sell the stock. GOOG is a ‘class C’ share that offers you equity in the company without voting rights. GOOGL is a ‘class A’ share that gives shareholders voting rights. You can buy Google stock from any reputable online stock brokerage. Just open an account, fund it, log into the broker’s platform, and place your order. You can also invest in index funds or ETFs holding Google stocks to manage risks.

See details about Atomic buy google stock Brokerage in their Form CRS, General Disclosures, fee schedule, and FINRA’s BrokerCheck. With AI-driven growth being the central theme, Alphabet stock has been in focus. Driven by innovation and big investments, the company has delivered stellar Q numbers. Alphabet is a provider of a wide range of products and platforms globally. This includes Google Search, advertising, Chrome, cloud, YouTube, and Android.